I admit it, it was an impulse buy. I can rarely keep these things alive (I suspect that they’re like cyclamen, which are mass-grown for the Christmas market and known in the trade as ‘buy and die’) and when I do, I can never be bothered to faff with bags and darkened rooms to persuade it to go red again. (Mind you, a big green poinsettia can look rather splendid).
But there they were, in the supermarket, looking all red and green and festive. And cheap. So I succumbed, and bought one. And very cheery it looks too.